The Protein Place - Brand Identity
The Protein Place is a pioneer in the health and nutrition industry. A specialist independent retailer supplying nutritional products, ranging from herbal remedies to BCAA based nutrition drinks for athletes helping them achieve their goals and ambitions.
I was asked to help The Protein Place promote his new protein shop, in Hemel Hempstead old town by creating an iconic brand to standout in an over populated industry. As part of the approach helped them position their offering with an urban, gritty and relaxed look and feel, and then produced all their communications pieces to maintain that feel - from websites to supplement menus to point of sale materials, in-gym signage and corporate stationery.
Then took them to market with a bang; designing audience-specific advertising and creating seasonal campaigns, building their customer database and leveraging social media to its full effect.
Logo Design Concepts.
Finalised logo design. This was one of my first solo brands to start from a blank canvas as a freelancer.
Business Stationery visuals.
Exhibition Roller Banners.
Poster, Billboard and Flyer Designs.
This is a visual I created thats been printed on to wallpaper as a feature wall within the shop. The detail within the print is amazing!